Several AR professionals have recently asked me how to find industry analyst blogs or Twitter addresses. The immediate answer was to send them to Sage Circle, where a pair of excellent directories are maintained. But the fact of the questions made me revisit the issue with a simple test: if I looked up biographies, would the “official sites” list those links for analysts? Astonishingly, the answer was no.
Try it yourself. Josh Bernoff is one of Forrester’s key analysts on these issues. Blog or twitter address on his official bio page? Nope. Try a few more analysts. I did. It’s not part of the official bio template, apparently.
What about Gartner? Try it – here’s Roy Schulte’s page. No blog or twitter address here either. And again, I tried a few others – it’s not part of the official page.
OK, one last big firm: IDC. Here’s Carl Olofson‘s page. He has a link for his twitter page – but it’s in the text; I suspect he put it in himself, because I don’t see it on other IDC pages I looked at, and it’s not in the structure in any way.
Moral of the story? You’re going to have to do it yourself. And you should. If you have not looked at the Sage Circle lists yet to see which analysts are blogging and tweeting, you may not be capturing some important things they are broadcasting about you. Given the continued glacial pace of the big firms’ own efforts to let you know about it, you need to be on top of it.
The large firms are permitting- even encouraging – analyst participation in these channels, albeit mostly in “we-only-talk–and-only-here” mode, unless you’re a client. But they haven’t yet caught on to the idea that the rest of the world might want to know they’re doing it, and that advertising it might even help them acquire new customers. Leaving aside what that might mean about the quality of their advice to you about how to leverage the new opportunities, be sure to investigate. And cherish those analysts who – with or without sanction – are participating more broadly. That fact suggests that they are more in touch, more receptive to dialogue, and likely to be better informed, than those who are not.